CosIQ, a conception of Kanika Talwar together with her husband, has taken over the Indian skincare industry. In 4 months only, this smart beauty brand received $5 million seed capital from Shark Tank India⁵. Let us now go deep into the reasons why investors were attracted by CosIQ and its uniqueness.
Science-Backed Skincare Products
The name CosIQ combines “Cos” (Cosmetics) with “IQ” (Intelligent Quotient) to show its commitment to intelligent cosmetic practices. They use cutting-edge molecular technology in their product making process to ensure effectiveness and safety. Some worth mentioning ones are:
Glowing Skin with Vitamin C-23% Serum: A powerful antioxidant for radiant skin.
Strong Exfoliating Peeling Solution: An ABP-33% solution for smoother texture.
Niacinamide Vitamin B3-20% Serum: Ideal for addressing various skin concerns.
SPF 50 Sunscreen Serum: Essential sun protection.
Clear Communication and Quality
Transparent packaging and clear labeling make CosIQ stand out as it allows customers easily identify what is best for them based on their skin type and requirements. Vinita Singh owner of Sugar Cosmetics praised the exceptional work done by CosIQ in just three months⁴. Their offerings cater to dry, oily, sensitive, normal skins that include face cleansers, serums, moisturizers among others.
Unlocking Skincare Secrets
“Skincare with Integrity” is the philosophy behind everything that is done at CosIQ. The company helps Indian women as well as men achieve beautiful skin. Being satisfied; it offers free shipping plus secure payment options which take approximately ten days for replacement⁴. Fragrance quotes, DIY remedies and benefits of gel-based moisturizers are some of their blog posts covered.
CosIQ’s rise from a startup to Shark Tank stardom is a testament to the power of smart skincare. Their commitment to science-based products remains unswerving as they continue disrupting the market.