Introduction to Skippi Pops
The vibrant ice pops brand, Skippi Pops from Hyderabad, made history on Shark Tank India by securing an all-shark deal worth ₹1 crore for 15% equity. Ravi and Anuja Kabra created Skippi Pops, which has shaken up the traditional ice-pop market with its innovative approach and natural ingredients and is one of the standouts amongst Shark Tank India products.
The Journey on Shark Tank India
Skippi Pops’ initial ask in “Shark Tank India” was ₹45 lakhs for a 5% stake. However, their pitch was very persuasive; hence this led to an unprecedented deal where all five sharks namely Ashneer Grover, Namita Thapar, Anupam Mittal, Vineeta Singh and Aman Gupta collectively invested ₹1 crore for 15% stake. This historic moment not only highlighted the product’s appeal but also showcased the collaborative spirit of the sharks in nurturing innovative startups.
Post-Shark Tank Success
Since their appearance on Shark Tank India show, Skippi Pops growth has been phenomenal. From monthly sales of ₹5 lakhs to ₹2 crores shows that this brand has massive appeal and market potential. The company launched Skippi Freezer Bike in order to make ice-pops more accessible furthering their reach and convenience for customers (Business Insider) (Business Standard).
Product Innovation and Market Expansion
Skippi Pops offers six flavors – raspberry, orange, mango twist, bubblegum, cola, lemon. In line with natural ingredients though they use only 100% naturally sourced colors and flavors preservatives included in them taking care of health-conscious consumers while bringing back childhood memories (The Better India).
Future Plans
In future Skippi Pops plans to have more presence across various locations. With presence in over 8k outlets countrywide besides popular online marketplaces such as Amazon and Flipkart the aim of the brand is to raise another ₹4 crores, for more innovations and growth (Business Insider).